Scooping the world of numismatic publications, WWD (Women’s Wear Daily) reported yesterday that the Monnaie de Paris will be issuing a commemorative €2 coin to benefit breast-cancer research. It’s no surprise that news emerged via the fashion world, as the coin is being produced in association with the Estée Lauder Companies’ “Le Cancer du Seins Parlons-en!” (“Breast Cancer, Let’s Talk About It!”) campaign. The French mint has a history of working with iconic design companies, as with its recent “France by Jean Paul Gaultier” coins and the ongoing “French Excellence” series, which most recently featured Van Cleef and Arpels.
Estée Lauder has long been a proud supporter of breast-cancer awareness (BCA). Their fundraising program goes back to 1992, making 2017 the 25th anniversary of Estée Lauder Companies’ BCA Campaign. (The website states that in 1992, Evelyn H. Lauder partnered with the editor-in-chief of Self magazine to develop the pink-ribbon symbol; however, the Susan G. Komen Breast Cancer Foundation began distributing pink ribbons for the first time at its annual “Race for the Cure” event in 1991. Breast Cancer Action tells the history of the famed pink ribbon, including different organizations’ claims to it, here.)
The coin’s release in late September is timed to coordinate with France’s “Octobre Rose” (“Pink October,” the equivalent of National Breast Cancer Awareness month in the United States.) The basic version of the coin, which WWD describes as “monochrome” and the mint will likely describe as Brilliant Uncirculated, will be priced at €10. The version with color applied to the ribbon element, which will likely be a Proof coin, will be priced at €20. Monnaie de Paris will donate €2 from the purchase of each coin to “Le Cancer du Sens-Parlons-en!” ❑