The Royal Canadian Mint has just released the Calgary Stampede Silver Dollar to celebrate 100 years for “The Greatest Outdoor Show on Earth.”
The reverse design of the coin features an image capturing the wild spirit of the Stampede’s bearback bronco rodeo event. A cowboy is shown battling to control a wildly bucking bronco. The words “Calgary Stampede” appear above in a Western typeface. Additional inscriptions include “2012″, “Canada”, and “Dollar”. The obverse of the coin features the Susanna Blunt portrait of Queen Elizabeth II.
Each coin is struck in .9999 fine silver with a diameter of 36.07 mm and weight of 23.17 grams. This coin is limited to a mintage of 10,000 pieces and carries an ordering limit of one per household. Pricing is listed at $69.95 CAD.
About a month ago, the RCM had released 5 ounce silver coins and 5 ounce gold coins for the Calgary Stampede. The silver coins were limited to 1,500 coins and priced at $495.95, while the gold coins were limited to 200 and priced at $11,999.95.
The Royal Canadian Mint seems to have become very adept at releasing multiple coins for a theme, which cover a spectrum of pricing points, with mintages established to drive frequent sell outs. This seems to play directly into strategies and goals that the RCM has publicly revealed.
Within their most recent annual report, they expressed their intention of increasing the number of sell outs and also more than doubling the number of new product releases. For the year to date, I believe that the RCM has already achieved more sell outs than in the entire previous year. For the first quarter, numismatic revenue has more than doubled.